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A History of Advertising: Photography in France : from Man Ray to Jean-Paul Goude
A History of Advertising: Photography in France
from Man Ray to Jean-Paul Goude
N.R., December 10, 2006

The exhibition turns the spotlight on advertising photography, focusing on the history of an area that is all too often forgotten or overlooked. Organized chronologically, it begins with the first great publicity photographers, such as François Kollar and Emmanuel Sougez.


After the war, photography began to be used for ads in the press, and for promoting ordinary consumer goods instead of just luxury products. The importance of colour from the 1960s on is reflected in the work of Guy Bourdin, Jean-Loup Sieff, Jean-Paul Goude and Serge Lutens. Today, advertising photography can be obsessive or provocative, as seen in the work of its youngest practitioners: Jean-Marie Vives and Dimitri Daniloff.

An awe inspiring journey…


Aldo Soares
Aldo Soares
 
Jean Loup Sieff
Jean Loup Sieff
 
Jean-Pierre Ronzel
Jean-Pierre Ronzel
 
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