Why Design Now? : Le design comme solution aux problèmes du monde
Why Design Now?
Le design comme solution aux problèmes du monde
Laurie Olivieri + Jennifer Northrop, le 13 janvier 2014
Avec un titre insolite : Why design now ?  (a été présentée au Cooper-Hewitt - National Design Museum et organisée par les commissaires Ellen Lupton, Cara McCarty, Matilda McQuaid et Cynthia Smith) Plus qu’une simple expo, c’est une véritable démarche philosophique avec un préambule de base à faire rougir les moins modestes de nos créateurs : la réflexion des designers est devenue une clé essentielle à la résolution des grandes problématiques humaines et environnementales. L’exposition s’évertue donc à explorer le travail des designers à travers une multitude de domaines. Architecture, mode, graphisme, médias ou paysagisme. Pour la première fois, la Triennale sera d’une portée mondiale puisque reflètant l'interdépendance des pratiques de design et de la nécessité d'une coopération internationale pour résoudre les problèmes du monde.


Adaptive Eyeglasses. Joshua Silver (British, b. 1946), Adaptive Eyecare Ltd. and Oxford Centre for Vision in the Developing World_CVDW
Adaptive Eyeglasses. Joshua Silver (British, b. 1946), Adaptive Eyecare Ltd. and Oxford Centre for Vision in the Developing World_CVDW


Why Design Now ? va encore plus loin, laissant sous-entendre que les leaders politiques et économiques et même nous, simples citoyens, tout le monde devrait épouser les valeurs du design moderne. Une théorie qui pourrait sembler un peu exagérée aux néophytes, mais il nous suffit de penser aux travaux du Français, Mathieu Lehanneur, du Belge, Thierry Bataille ou encore du Turc, Savaş Çekiç. Quand nos leaders politiques baignent dans l’action sans jamais prendre un pas de recul. Quand les intellectuels ont tous abandonné la lutte pour se retrancher sur leurs neurones. Les designers sont, finalement, les derniers citoyens à penser leur monde et à faire de cette pensée la matière première de leur artisanat.

Inaugurée en 2000, la série Triennale va au-délà et présente les plus novateurss, les plus avant-gardistes projets en matière de design - au sein même de la culture contemporaine - depuis les trois dernières années. L’exposition présente aussi des solutions que le design apporte sur le plan promotionnel, de la valeur et du soucis de préservation de l’environnement, l’équité sociale, l'accessibilité et le capital créatif dans plus de 125 projets.



Adaptive Eyeglasses. Joshua Silver (British, b. 1946), Adaptive Eyecare Ltd. and Oxford Centre for Vision in the Developing World_CVDW
Adaptive Eyeglasses. Joshua Silver (British, b. 1946), Adaptive Eyecare Ltd. and Oxford Centre for Vision in the Developing World_CVDW


"Cette exposition donne la voix à une révolution qui prend place dans tous les domaines de la pratique du design : de la façon dont les matériaux et produits sont développés, planifiés et conçus au comment les biens et services sont fabriqués, distribués et réclamés à travers le monde", a déclaré McCarty, directeur conservateur du musée. "Now Design Now? porte un regard positif sur les projets ambitieux et intrigant donnant une forme à cette révolution."

L'équipe de conservateurs a choisi les designers et les entreprises par un consensus de groupe et a également recueilli des nominations et propositions du public via un site Web dédié à cet effet, dans lequel on retrouve de candidatures pour des projets tels les papiers peints Trove et Etsy.



Solar Rechargeable Battery Lanterns_Nishan Disanayake (Sri Lankan, b. 1982), Simon Henschel (German, b. 1981), and Egbert Gerber (German, b. 1974)_Sunlabob Renewable Energy Co. Ltd
Solar Rechargeable Battery Lanterns_Nishan Disanayake (Sri Lankan, b. 1982), Simon Henschel (German, b. 1981), and Egbert Gerber (German, b. 1974)_Sunlabob Renewable Energy Co. Ltd


Energy

Around the world, scientists, engineers and designers are seeking ways to harness energy from the sun, wind and ocean tides and create new products and structures that use energy efficiently and self-sufficiently. Among the projects on view in this section are the Z-10 concentrated solar-panel system, which intensifies the solar energy harnessed through the use of mirrors and tracking devices; the bioWave, an enormous underwater machine that mimics the swaying motion of seaweed and is designed to capture the kinetic energy of ocean turbulence; the Power Aware cord, which provides a real-time way for consumers to visualize their energy consumption; and the experimental desert city Masdar in the United Arab Emirates, which will be the largest and most advanced carbon-neutral community.


Solvatten Solar Safe-Water System. Petra Wadström (Swedish, b. 1952), Solvatten AB_Manufactured by Mälarplast AB. Sweden, 2008. ABS plastic, acrylic_David Wadström
Solvatten Solar Safe-Water System. Petra Wadström (Swedish, b. 1952), Solvatten AB_Manufactured by Mälarplast AB. Sweden, 2008. ABS plastic, acrylic_David Wadström


Materials

Great efforts have been made in the past decade to address the need for more sustainable materials, which reduce the amount of energy and fossil fuels used in manufacturing. Chemists, engineers and designers are inventing everything from biodegradable, petroleum-free plastics to foam insulation that grows in the dark like a mushroom, requiring minimal energy to produce. Products are also being made with post-industrial and post-consumer recycled content, ranging from IceStone’s colorful and durable pre-cast concrete slabs that contain 100 percent recycled glass to items by fashion designer Martin Margiela who repurposes used objects into couture clothing. New information systems, including Ecolect’s Product Nutrition Label, are also helping consumers find goods with a clean biological record, such as materials made from reclaimed waste, from non-toxic substances or from rapidly renewable agricultural products.


Armadillo Body Armor and Facemask. Leif Steven Verdu Isachsen (Norwegian, b. UK, 1972), KODE Design
Armadillo Body Armor and Facemask. Leif Steven Verdu Isachsen (Norwegian, b. UK, 1972), KODE Design


Communication

Smart phones, digital reading devices and social networks are changing the way people use and produce information. Designers are helping people understand the world’s problems by visualizing complex data and by delivering urgent messages about safety, equality and the environment. Works on view include industrial designer David Chavez’s prototype for a Braille wristwatch; One Laptop per Child’s XOXO laptop, designed by Yves Béhar, which is targeted specifically for the developed world and can be held flat, angled or like a book; Amazon’s Kindle, which offers a new way to experience books; Etsy, a global online marketplace for craftspeople, artists and designers; and the Etón FR 500 radio, an emergency radio charged via hand crank or solar panel, which works when or where the grid fails to function.


AlphaBetter Student Desk. Tim Skiba (American, b. 1961), Sunway, Inc._concept Abby Brown (American)_Manufactured by Safco Products Company. US, 2007
AlphaBetter Student Desk. Tim Skiba (American, b. 1961), Sunway, Inc._concept Abby Brown (American)_Manufactured by Safco Products Company. US, 2007


Community

In response to ever-expanding sprawl in the developed world and escalating urban density in developing areas, architects are creating rooftop villages, urban farms and mixed-use housing developments that employ local materials and encourage harmonious, energy-efficient living at close quarters. Highlights of the design projects on view include the H20tel in the Netherlands, the first hydrogen-powered hotel; Oslo’s new, environmentally friendly opera house, which provides city residents access to the waterfront for the first time; vertical farming initiatives such as the Eco-Laboratory; and the Mapungubwe National Park Interpretive Center, built using local materials and labor.


Car-parts Incubator, prototype. Timothy Prestero (US, b. 1970), Design that Matters, Inc_Center for Integration of Medicine and Innovative Technology, Global Health Initiative
Car-parts Incubator, prototype. Timothy Prestero (US, b. 1970), Design that Matters, Inc_Center for Integration of Medicine and Innovative Technology, Global Health Initiative


Health

From creating prosthetic limbs controlled by the human mind to devising new ways to deliver health care to remote rural populations, designers are improving physical, mental and social wellness for everyone. Among the featured projects in this section are the Solvatten Safe Water System, which uses UV light to make water potable; affordable corrective eyewear that is self-adjusted by injecting various amounts of fluid into the lenses of thick glasses; a low-cost neonatal incubator made from car parts; a condom applicator; and the Zon Hearing Aid, which is nearly invisible when placed behind the ear.


Samarth Bicycle Trailer, prototype. Radhika Bhalla (Indian, b. 1983). Designed United States, deployed India, 2008–present. Locally sourced bamboo, rattan, iron, jute, coconut fiber, wheels_Vahe D'Ala
Samarth Bicycle Trailer, prototype. Radhika Bhalla (Indian, b. 1983). Designed United States, deployed India, 2008–present. Locally sourced bamboo, rattan, iron, jute, coconut fiber, wheels_Vahe D'Ala


Mobility

Allowing people to travel across town or over a continent while conserving resources requires fresh design solutions and an examination of mobility patterns and components. The exhibition will feature works such as Coulomb Technologies’ ChargePoint—a broad network of vehicle charging stations connected to the energy grid and installed in public and private lots; on-demand electric vehicles like MIT’s CityCar; urban transportation forms such as foldable bicycles and DIY bicycle trailers; and France’s recently designed AGV high-speed self-propelled train.


Alabama Chanin 2009 and 2010 Collections_Natalie Chanin (American, b.1961), Alabama Chanin. United States, 2009_Alabama Chanin
Alabama Chanin 2009 and 2010 Collections_Natalie Chanin (American, b.1961), Alabama Chanin. United States, 2009_Alabama Chanin


Prosperity

Progressive designers and entrepreneurs are building engines of prosperity that enable local communities to use their own resources to create their own wealth, as well as to participate in the global economy. Projects on view include a number of items that address basic necessities, such as a pearl millet thresher and a low-smoke stove developed for use in India; examples of slow design such as hand-made, limited-edition clothing by Alabama Chanin; and works made in collaboration with international designers and local craftspeople like the Witches’ Kitchen Collection, Design with a Conscience Series, manufactured by Artecnica.


Heath Ceramics Tableware. Catherine Bailey (US, b. 1967) and Robin Petravic (US, b. 1968) with Christina Zamora (US, b. 1975), Heath Ceramics. US, 2005–9_Jeffrey Cross
Heath Ceramics Tableware. Catherine Bailey (US, b. 1967) and Robin Petravic (US, b. 1968) with Christina Zamora (US, b. 1975), Heath Ceramics. US, 2005–9_Jeffrey Cross


Simplicity

As designers strive to simplify production processes and consume fewer materials in smaller amounts, the quest for simplicity is shaping design’s economic and ethical values. On view will be Shigeru Ban’s 10-Unit system, which employs a single L-shaped component that can be used to construct a table, chair and bench; Karin Eriksson’s Gripp glasses, which help people comfortably grasp the vessels and hold them steady; the Return to Sender artisan, eco-casket; affordable products by MUJI; and the adjustable height AlphaBetter student desk, which allows students to sit or stand while working.


Maison Martin Margiela. Martin Margiela (Belgian, b. 1957), France, 2009_Marina Faust.
Maison Martin Margiela. Martin Margiela (Belgian, b. 1957), France, 2009_Marina Faust.


“Why Design Now?” will be accompanied by interpretive tools that extend the exhibition beyond the museum galleries. Developed in collaboration with the museum’s curators and educators, iPod touches will supplement the visitor experience with one-on-one interviews and behind-the-scenes footage, and will be available for use free of charge.

Cabbage Chair, prototype. Oki Sato (Japanese, b. 1977), Nendo. Japan, 2008_Masayuki Hayash
Cabbage Chair, prototype. Oki Sato (Japanese, b. 1977), Nendo. Japan, 2008_Masayuki Hayash


The exhibition was designed by Tsang Seymour Design. It features clean modular platforms constructed of eco-friendly, recyclable materials with natural finishes. Explanatory object labels, wall text and graphic panels will be presented on organic and eco-effective materials.

www.cooperhewitt.org