A History of Advertising: Photography in France : from Man Ray to Jean-Paul Goude
A History of Advertising: Photography in France
from Man Ray to Jean-Paul Goude
N.R., December 10, 2006

The exhibition turns the spotlight on advertising photography, focusing on the history of an area that is all too often forgotten or overlooked. Organized chronologically, it begins with the first great publicity photographers, such as François Kollar and Emmanuel Sougez.


After the war, photography began to be used for ads in the press, and for promoting ordinary consumer goods instead of just luxury products. The importance of colour from the 1960s on is reflected in the work of Guy Bourdin, Jean-Loup Sieff, Jean-Paul Goude and Serge Lutens. Today, advertising photography can be obsessive or provocative, as seen in the work of its youngest practitioners: Jean-Marie Vives and Dimitri Daniloff.

An awe inspiring journey…


Aldo Soares
Aldo Soares


Jean Loup Sieff
Jean Loup Sieff


Jean-Pierre Ronzel
Jean-Pierre Ronzel


Jean Loup Sieff
Jean Loup Sieff


Daniel Aron
Daniel Aron


Jean Marie Vives
Jean Marie Vives


Jean-Paul Goude
Jean-Paul Goude


Jean Lariviere
Jean Lariviere


Jean Marie Vives
Jean Marie Vives


Peter Knaup
Peter Knaup


Peter Knaup
Peter Knaup


Francois Gillet
Francois Gillet


Guido Mocafico
Guido Mocafico


Dimitri Daniloff
Dimitri Daniloff


Serge Lutens
Serge Lutens


Francois Kollar
Francois Kollar


Serge Lutens
Serge Lutens


Jean Paul Goude
Jean Paul Goude


Daniel Jouanneau
Daniel Jouanneau


Claude Ferrand
Claude Ferrand


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