Duro Olowu : Back to the  source
Duro Olowu
Back to the source
R.V., January 14, 2008
Mannequin et Doru Olowu
Mannequin et Doru Olowu


E.D.: Your name?

D.O.: Duro Olowu

E.D.: How long have you been at LFW?

D.O.: Olowu launched his capsule collection for spring/summer since 2005

E.D.: Describe your style in three words

D.O.: Effortless, international chic

E.D.: What is currently inspiring you?

D.O.: Women, music, art

E.D.: What's new?

D.O.: Olowu is to launch a new menwear collection in 2008

E.D.: What do you love about London?

D.O.: It’s multicultural and alive. Everything is here if you know where to look

E.D.: Your stockists?


D.O.: A La Mode, Liberty, Duro Olowu, Jeffrey, Podium, Barney’s in New York.

Doru Olowu_Ready-to_wear Summer 2008
Doru Olowu_Ready-to_wear Summer 2008


Doru Olowu_Pret--porter 2008
Doru Olowu_Pret--porter 2008


Doru Olowu_Pret--porter 2008
Doru Olowu_Pret--porter 2008


Duro Olowu is a Nigerian fashion designer of Yoruba descent. He is known for his floaty A-line Afro-styled dresses. He currently lives in London with his wife, Elaine Golding. He and his wife owns a by-appointment studio in London called Olowu/Golding. Duro was featured in the March issue of 'Vogue' magazine.

Doru Olowu_Pret--porter 2008
Doru Olowu_Pret--porter 2008


Doru Olowu_Pret--porter 2008
Doru Olowu_Pret--porter 2008


Doru Olowu_Pret--porter Summer 2008
Doru Olowu_Pret--porter Summer 2008


Trained as a lawyer, the British designer, whose father is Nigerian and mother Jamaican, launched his label only 12 months before taking to the stage to collect his award from Laura Bailey. And already he has the reputation for being the type of man who makes you want to wear his designs before you've even seen them. "I think fashion should be joyful – it shouldn't dictate to women but it should invite them into the fantasy of the designer who is making them," he says. Then you see the clothes, and it really is love.

Doru Olowu_Pret--porter Summer 2008
Doru Olowu_Pret--porter Summer 2008


Doru Olowu_Pret--porter Summer 2008
Doru Olowu_Pret--porter Summer 2008


Doru Olowu_Pret--porter 2008
Doru Olowu_Pret--porter 2008


First discovered by Vogue's Sally Singer and Julie Gilhart, of Barneys, Olowu is known for stunning fluid dresses, made from vintage fabrics that he finds all over the world as well as new prints that he's been designing himself, and incredibly desirable one-off, vintage-inspired accessories. "I like to make clothes for women to feel good about themselves," he goes on. "And that they don't feel they'll see everywhere.

Doru Olowu_Pret--porter 2008
Doru Olowu_Pret--porter 2008


Doru Olowu_Pret--porter 2008
Doru Olowu_Pret--porter 2008


Doru Olowu
Doru Olowu


" With a less-is-more (Mies van Der Rohe Motto) philosophy and an admiration for Alber Elbaz ("because it's evident from his designs that he likes women"), Olowu, who formerly designed clothes for the boutique on Ledbury Road that he owned with his ex-wife, hopes one day to show on the catwalk - but for now is determinedly staying true to his design philosophy. "Good tailoring is very important to me," he says. "It is the basis of even the most fluid dress." Olowu is now slated to bring African and multi-culturally inspired creations to the forefront of our sustainable style sensibility.

Doru Olowu_Pret--porter Spring 2008
Doru Olowu_Pret--porter Spring 2008


Doru Olowu_Pret--porter Spring 2008
Doru Olowu_Pret--porter Spring 2008


Doru Olowu_Pret--porter 2008
Doru Olowu_Pret--porter 2008


Doru Olowu_Pret--porter Spring 2008
Doru Olowu_Pret--porter Spring 2008


Doru Olowu_Ready-to_wear Summer 2008
Doru Olowu_Ready-to_wear Summer 2008


Doru Olowu_Ready-to_wear Summer 2008
Doru Olowu_Ready-to_wear Summer 2008


Doru Olowu
Doru Olowu


Doru Olowu_Pret--porter Summer 2008
Doru Olowu_Pret--porter Summer 2008


Doru Olowu
Doru Olowu


www.duroolowu.com