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David Ericsson : Twenty things you should know about David Ericsson...
David Ericsson
Twenty things you should know about David Ericsson...
T.B., December 7, 2009
WHAT TIME IT IS MISTER DAVID ERICSSON?

EgoDesign Magazine: Who are you? How would you describe yourself?

David Ericsson:
I’m a Swedish product designer living in Hong Kong since three years.

E.D.: Tell us more about VOID Watches?

D.E.: VOID Watches is an independent boutique watch brand that I started in 2008. The ambition is to make simple, beautiful watches that are a bit more sophisticated than the average watch.

David Ericsson/Cufflinks VC1 Collection.
David Ericsson/Cufflinks VC1 Collection.
 
E.D.: Is there a philosophy behind VOID Watches?

D.E.: I guess there is but it’s difficult to set words to it. The name might imply something, people often ask me about it and for me it makes perfect sense; what do I need to explain? But when I think about it it doesn’t make sense at all… Time is a strange thing, it’s the most precious of commodities but we can’t see it, we can’t control it we can only measure it. A bit like the big empty spaces in space with nothing in them that are refer to as voids. We can’t imagine that immense thing, we can only calculate and put a number on it. Like time. Does that make sense?!

David Ericsson/VOID Watches_V02 Gold
David Ericsson/VOID Watches_V02 Gold
 
E.D.: What do you consider your influences, what inspires you?
 
D.E.: I grew up in Sweden, at the time the riches country in the world. It’s very functional, organized and clean. I think it rubbed off. If I would mention a designer that influenced me it would be Dieter Rams.

E.D.: How would you explain Design?


D.E.: For me it’s much more function than form. I can’t understand how anyone can be a designer without having a thorough grasp of production. Design for me is the creation of something, not changing the shape of something.


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