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Andy Warhol : WARHOL TV
Andy Warhol
WARHOL TV
Judith Benhamou-Huet + Julie Martinez, March 23, 2009
Question to Andy Warhol: "How do you define television?" The answer: "Oh, it's just movable print"

Andy Warhol, the Pope of Pop, had always been fascinated by television. A means of communication that was contemporary and massive. An ideal tool for artistic promotion, social promotion, for self-promotion. It was his big dream to have his own television show. A program he would be in control of, but that would also allow him to have control over his own image. As early as 1964 he made an imitation soap opera, to which he added real "adverts". At the beginning of the 70s, he played around at producing telenovelas that were the reflection of his aesthetic and fantastical universe. In 1979 he put together a small team who were in charge of creating TV programs to be aired on the brand-new New York Cable. This team, including Vincent Fremont, Don Munroe and Sue Etkin, created Fashion, a talk show devoted to the fashion world, followed by Andy Warhol’s TV, a Factory style reality-TV show, before producing the famous Andy Warhol’s fifteen minutes, inspired by his renowned quote on the subject of fame.


WARHOL TV/Andy Warhol, and Andy Warhol with his team. From left to right- Don Munroe, Vincent Fremont, Jay Shriver, Sue Etkin. New York, 1985. Photographer- Christopher Makos
WARHOL TV/Andy Warhol, and Andy Warhol with his team. From left to right- Don Munroe, Vincent Fremont, Jay Shriver, Sue Etkin. New York, 1985. Photographer- Christopher Makos
 
This exhibition is a giant zap through Warhol's television universe. A journey through the artist's obsessions, his fascinations, his loves, his surprises and fears.In 1987, the TV broadcast of Warhol's funeral service became the tragic final chapter in the life of the man who had so desired to be on screen, to be, as we say, on air.Warhol's television no doubt represents the last unexplored aspect of this taboo-breaking artist's work. Warhol TV looks at a hitherto little-studied aspect of the work of this leading 20th-century artist, who was open to all the forms of expression available in his lifetime, and who left his mark on American televisual creation in the 1970s and 1980s. Best-known for his paintings of modern American icons, such as the famous Campbell's Soup cans or the Marilyn Monroe portraits, Andy Warhol (1928-1987) set out to capture the image of his era as from the 1960s, through drawing, painting, silkscreen printing, photography, archiving, publications, sound recordings, film and video.

WARHOL TV/Jean-Michel Basquiat, vers 1984 - Andy Warhol
WARHOL TV/Jean-Michel Basquiat, vers 1984 - Andy Warhol
 
Warhol was fascinated by the "entertainment society" to which he belonged, and was determined to break
down the barriers between popular culture and its more intellectual counterpart. In 1969 he founded Interview magazine, which focused entirely on celebrities and fashion. Its tone – nothing but celebrity interviews – and graphic style would have a profound effect on the 1970s and became a prototype for his TV shows.


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